I’m a London-based product designer with experience in both in-house and agency teams. I’ve led design across multiple 0–1 products and large-scale redesigns - taking work from early discovery through to launch, iteration and scale.

I have deep experience designing for mobile products, shaping vision and execution in parallel, and translating brand into product experiences that feel coherent, intentional and human. I care deeply about design craft, while focusing on how design decisions drive behaviour change, growth and long-term value.

I’ve introduced and embedded design systems from the ground up, helping teams scale consistency without losing flexibility. I’m also passionate about mentoring designers and supporting their growth, and I’m available for mentoring sessions here.