I’m a London-based product design lead with experience across startups, scaleups, agencies and large organisations.

I’ve led design on zero-to-one products, redesigns, growth and retention initiatives - with experience spanning fintech, healthtech and mobility. My work sits across strategy and execution, helping teams make sense of ambiguous problems, shape direction, translate brand into elegant product experiences and move from thinking to well-crafted products that can scale.

I care deeply about the foundations behind great products - improving workflows with AI, building and evolving design systems, and helping teams and products grow sustainably. Working closely with founders, PMs and engineers, I help create momentum around complex challenges and build considered, consistent products that deliver meaningful outcomes and support long-term growth.

Outside of product work, I also mentor product designers to support their professional growth.