
Hello I'm Will — a bit about me
I'm a product design lead currently at Monzo, with 10 years' experience designing and scaling digital products across scaleups, agencies and established companies, including deep experience in fintech, healthtech and mobility.
I enjoy working across strategy and hands-on execution, whether shaping a product or feature end-to-end or focusing on a specific challenge - from research and prototyping through to visual design and delivery.
End-to-end product design
Taking new products and existing experiences from early thinking through discovery, interaction and visual design to shipped outcomes.
Research & product strategy
Running research and testing, using insights, data and experimentation to shape product direction and define what to build next.
Rapid prototyping
Making ideas tangible early - using prototypes to explore concepts, test assumptions and build confidence as products take shape.
Visual craft
Creating considered, well-crafted interfaces - translating brand into product and defining interaction patterns and experiences.
Design systems & workflows
Building and evolving design systems, improving workflows and using AI to help teams work faster and more effectively.
Experience
Monzo
Lead Product Designer
Current
Relay
Product Design Lead
2025
ZOE
Senior Product Designer
2023-2024
Onto
Lead Product Designer
2021-2023
Toyota Connected
Senior Product Designer
2019-2021
cxpartners
Principal Product Designer
2017-2019
Ve Global
Product Designer
2016-2017
Testimonials
“Will is an exceptional product designer and strategic thinker. He has a very pragmatic approach with a keen eye for detail - able to build consistency while also carving out space for creative flair. He’s a great team player as well as being individually driven, and adds huge value to any team he works with.”
Joseph Shaffery - Design Director, Onto · Design Council Expert
“Will consistently impressed me with his exceptional design skills. His approach to product design is both innovative and user-centred, and his ability to translate complex requirements into beautifully crafted designs is truly remarkable.”
Dominik Dzunko - Senior Product Designer, ZOE
“Will is an experienced design leader and thoughtful mentor. He’s a great listener, provides thoughtful responses and asks questions that make you think. He also shares actionable feedback and tactical advice.”
Jen Ku - UX Lead, Cognizant / Zone Digital · ADPList mentee
“This work brought brand new thinking and solved problems in ways we could never have done internally. Without it, we wouldn’t have known that we had totally the wrong digital strategy. We were building the wrong things - now we’ve flipped it.”
Nick Smith - Claims Transformation Director, AXA