Hello I'm Will — a London-based product designer.

I craft human-centred digital products, balancing function and brand experience to create meaningful change.

Selected works

ZOE

Evolving a new meal planning experience

Onto

Redesigning an electric car subscription app

ZOE

Enhancing meal logging with AI

Kinto

Launching a flexible mobility experience

AXA

Rethinking the insurance claim experience

Santander

Enhancing an international money transfer service

I've shaped products and experiences from inception to launch and scale, reimagined solutions and created cohesive design systems.

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